For women who are looking to buy non-synthetic clothing: Better Day crafts timeless closet staples. Unlike fast fashion, we make thoughtful material choices from the start and prioritize workers' rights - so you can wear clothing that looks chic, is good for your health as well as the environment and those who made it. 

Our mission

Better Day exists and operates with intention. As a Canadian-Bangladeshi-founded fashion brand, we advocate for a more sustainable, fair, and equitable fashion industry. Our mission is to honour cultural heritage, celebrate traditional craftsmanship, and make more thoughtful choices about how clothing is designed, sourced, and produced.

As an incorporated business in Canada, Better Day's designs are proudly developed in-house in Halifax, Nova Scotia. Our sourcing and production takes place in Bangladesh. This connection is intentional.

There continues to be significant textile waste generated across global fashion supply chains in third-world garment-producing countries such as Bangladesh, where production pressures, consumer demand, and gaps in policy and infrastructure create complex environmental and social challenges. Despite the industry's enormous economic contribution, garment workers and local communities do not always share equitably in the value they help create.

Fashion has a long history shaped by colonialism and unequal global power structures. Our goal is to actively move past these practices and create awareness so that such transactional relationships can exist with mutual and shared opportunity, rather than exploitation for profit.

That is why we intentionally and proudly choose to work in Bangladesh. Our direct connections there allow us to source highest quality fabrics and collaborate with trusted manufacturing partners who work with skilled garment workers and artisans. We aim to support fair compensation, safe working conditions, and responsible production practices.

But we believe ethical fashion must go beyond the garment itself. It must also recognize the people who make it, the skills and traditions they preserve, and the opportunities that help communities thrive. Stay tuned to find out how Better Day is supporting social development causes through meaningful work.

Repurposing Textile Waste

A key aspect of sustainability is using up what's already created, and to ensure that shopping remains local while our mindset remains saving the planet globally.

We repurpose unused or excess, high-quality natural fibres that would otherwise go to waste. Collections designed out of deadstock are one-of-a-kind. 

Additionally, our garments are made in small batches (less than 100 pieces per style) so once we are sold out, restocking opportunities are limited. 

While producing small batches increases our cost per item (FOB), we work on the principle of creating meaningful work that gives our collaborators creative agency. In a country where 4 million workers make clothes for brands they’ll never meet, we’re proud to offer something different: connection, care, and respect.

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Meet the Founder

Sara Shabnam is a Bangladeshi Canadian fashion advocate, social entrepreneur and the founder of Better Day.

As the only daughter of a retired garments factory owner, she grew up witnessing both the artistry and the exploitation within the industry. 

In 2021, she founded Better Day to reimagine fashion as a force for good—one that uplifts communities, celebrates heritage, and puts ethics before excess.

Follow us on Instagram @betterdayfits and get to know Sara.