At Better Day, sustainability is not just a buzzword — it’s the core of everything we do.

When we launched in 2021, our goal was clear: to raise awareness about the fashion industry’s impact on people and the planet, while offering an ethical alternative through timeless, thoughtfully made clothing. 

For nearly 4 years we’ve shared this vision by curating vintage collections, speaking at public events, and educating our community about the realities of fashion production.

The story behind the Linen collection 

Our Linen Collection was born from a personal journey. 

As I ran the vintage and secondhand resale business, I became increasingly intrigued by sustainable practices — not just reselling clothes, but understanding the root of the problem and exploring real solutions.

On a trip to Bangladesh to visit family, I set out to uncover the hidden links in the fashion supply chain. I travelled within Bangladesh - from handloom factories to fabric markets. What I found was a big market in an older area of Dhaka, Bangladesh that had thousands of vendors selling rolls of perfectly good, unused fabric known as deadstock, left behind as garments factory textile waste. This discovery changed everything.

Enter: Deadstock. Where Excess Finds Purpose

Often times deadstock is referred to as scrap fabric. 
In the textiles manufacturer world, deadstock refers to surplus fabric that textile mills or clothing manufacturers overproduce. Often, it ends up discarded or sold through third parties at low margins — contributing to over 100 million tonnes of annual textile waste and costing the industry up to $120 billion each year.

Disposing of deadstock contributes to greenhouse gas emissions, carbon footprints and is a major source of fabric waste. In Bangladesh alone, over 500,000 tonnes of leftovers are generated annually, potentially producing over 1 billion new garments through reuse and recycling, indicating profitable opportunities for recycling.

Reuse, reduce, recycle. 

After interviewing multiple sources in the garments supply chain, I came to realize that no matter how many certifications a product has, full transparency in raw materials is nearly impossible. Using deadstock lets us create beautiful, lasting garments from fabric that already exists — minimizing environmental harm while offering more affordable options for conscious shoppers.

In 2024, we incorporated Better Day Trade International Ltd. to launch original collections made from responsibly sourced materials — with deadstock linen at the forefront.